Company
Xtreme Information

Brief
Rebrand monthly subscriber pack which is core to customer offering – contains the best of that month's TV, press, poster and viral ads, as well as short films and pop promos. Objectives: grow customer retention, and drive usage of online archive.

Result
The rebranded and re-designed DVD, CD and booklet package had to work hard to impress its hard-to-please audience of creatives. Having already established the brand colours, the design was modern, quirky, streetwise and there to be noticed.